The FW 21/22 collection Sara Wong will be launched at Milan Fashion Week with a new name and a new image, with the support and collaboration of Vogue Italia, Wonderland, Nasty and Cake Magazine together. 

Sara Wong’s change is an operation that is not only rebranding, nor a simple restyling but coincides with a turning point that clearly indicates Sara Wong’s desire to appear in first person and speak to her consumer with a direct and contemporary language without neglecting her passion for tradition.

Directly from her office Sara Wong tells about the path that led her to create a line with her name and explains to her audience how the new collection for next winter was born: 36 looks that retrace the tradition of ancient Mongolian culture mixed with elements that still today characterize the style of this people including bustier, fabric bands used instead of belts, high collars and rich embroidery. Also the color palette reflects the preferred shades of Mongolian women, ranging from brown, burgundy to blue with touch of yellow, pink and lilac, lively and bright colors for a woman with an outgoing temperament.

The silhouettes are heavily inspired by traditional outfits of Mongolian Women, especially the shoulders elements, deconstruction and reconstruction are also frequently used throughout this collection. The collection maintains its playfulness of mixing fabrics with a touch of pure femininity. 

What qualities or features most excite you in a garment?

Due to my job I usually look at garments with a critical eye. I don’t stop at the first impact, I like to analyze the details and touch the fabrics in order to better understand the quality. I consider fashion an art form and every single outfit is an artwork. I also love to know which is the story behind each collection.

Are there any non-fashion designers or artists who directly inspire your work?

As I told before, I consider fashion an art form and in my collection I always put artistic elements. I like to mix the cultures in particular east and west. The Chinese and Asian traditions inspire my work but I am also attracted by European Art Movements such as Neo –Classicism and Romanticism

What role do you think social media plays in fashion today?

Social media platforms are playing a very important role in fashion today, we can consider them not only a new international window but also one of the most important commercial channel. The streaming sales are now very popular in China and also the luxury brands are approaching this channel to reach the potential consumers. The pandemic is helping a lot the development of the social media as they are now the most safe and quicker way to show the collection. I obviously hope that we will return soon to the physical contact with clients, buyers, press but surely our way of life has changed and everything will be more digital and less human.

Who else would you like to collaborate with in the future?

This is the second season I am working with magazines and influencers to present my new collection. I am very satisfied about these collaborations because each player involved in the project has a really creative way to present the garments. Trough their personal interpretation, they give add value to my creation. For the future I would love to collaborate with some artists, maybe starting from the design process.

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